Green, the colour between cyan and yellow on the visible spectrum, has played a significant role throughout the development and production of Chairs.
The initial use of this colour was on the film’s official Instagram account. Launched years before the film went into production, the Instagram account posted all of its initial content with a green hue. This continued for all subsequent posts. Even those that did not originally have such a colour scheme, had it added using hues and filters. All to create an encompassing colour palette for the film itself.
“This positive reaction to that colour space, then shaped the pre-production of the film.”
Many of the followers on Instagram commented on how much they loved the use of that colour and how unique it was for a comedy. This positive reaction to that colour space, then shaped the pre-production of the film. So much so, that everyone on the crew was sent the Instagram page to use as a colour reference. This was in addition to green hued moodboards for art, costume, and cinematography. All three of those HOD’s then used that colour spectrum to develop and create their own moodboards for the shoot itself.
The set build of our main office harnessed this use of green with a detailed discussion in pre-production and during its design, on what shade of green to use for the office walls and skirting boards. It was even more important at this stage, because once the stage lighting was in place it would change the hue of the chosen green, so it always needed to be a shade of green that would work well under the studio lights. This resulted in a process of trying out a variety of options until it was clear which one would look best on camera and in the grade.
“It always needed to be a shade of green that would work well under the studio lights.”
During the grade of the film, the green colour palette was shared with the post-production house, to ensure the final deliverable reflected the locked hues of green that had shaped every scene in Chairs.
The green spectrum used for the completed film, was then also used for the official poster, and even this website. Hex references were shared and duplicated across all platforms. In some instances, the very same shade of green that a prop on set has, is also on this website. A symmetry of green across all facets of the production and marketing of Chairs.